In store prices may vary. Bicycles purchased and built in store only qualify for "Free Lifetime Tune Ups." Bicycles purchased on website are sent in a box and require assembly. The Urban Lady 7 Speed Beach Cruiser is a great bike for those riders that want a little something extra from their cruiser bicycle. The seven speeds and handbrakes make the Urban Lady more versatile than a standard beach cruiser. Hills and long distance rides will be suited well for this beach cruiser bike. The Urban Lady 7 Speed features a Shimano 7 Speed Gear System which is the best option for seven speeds on a cruiser. It has a derailleur which means the chain changes sprockets to shift gears, when the chain moves to a different sprocket the bike changes gears. Gear one is the easiest to pedal and gear seven is the hardest to pedal, meaning gear one should be used for going uphill and riding at a slow pace and gear seven should be used for downhill and high speed riding. The gears make the Urban Lady 7 Speed ideal for many different types of riding, it provides the great, classic, trendy design of a beach cruiser with the functionality of any hybrid, road or mountain bike. Also, it keeps riders in the comfortable upright riding position cruisers are known to provide. The seven speeds are a great feature to have if riders want to commute, get some exercise, or ride over 15 miles in any one trip. The speeds will give riders a variance in resistance they can switch back and forth from during rides to allow themselves to take resistance on or off their legs. This gear system also features a rear freewheel, so riders can pedal backwards freely while riding.